Steven Skinner thinks there may be hope for retailers. Mr. Skinner is VP of Cognizant's retail, hospitality, and consumer goods practice and was the principal research analyst for their new Shopper Experience Study...
"It actually isn't very complicated," said Bill Koenigsberg, President, CEO and Founder of Horizon Media, one of the largest independent media services company in the world with more than 650 employees and over $3 billion in billings. "I tell this to sales people all the time"...
"The old media model is broken, and if you speak to CEOs they will tell you that this is a reality," said François de Gaspé Beaubien, Chairman and Chief Coaching Officer at Zoom Media and Marketing...
Google Analytics' success in measuring and tracking online behavior is well known, but for the moment they have not been able to translate that same level of detail to the offline world...
The competition between digital out-of-home advertising and traditional media is starting to get interesting—and more complicated. A recent online survey by the Digital Place-based Advertising Association (DPAA) of 1,000 strategic media planners revealed...
Near-Field Communication, or NFC, is a set of short-range wireless protocols, similar to Bluetooth, which enables devices to share information. The technology is beginning to make inroads in the digital out-of-home industry...
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