Mapping the Great Indoors

Digital Signage Expo's 2012 APEX Awards

Welcome to the World of Big Data

As people navigate through their day, they're leaving behind massive amounts of digital information. Every online and offline touchpoint generates transactional data about a consumer's preferences and purchase behavior. This untapped ocean of information is called "big data"...

Has the Rise of Mobile and Social Technology
Fundamentally Changed the Way People
Make Purchase Decisions?

Steven Skinner thinks there may be hope for retailers.
Mr. Skinner is VP of Cognizant's retail, hospitality, and
consumer goods practice and was the principal research
analyst for their new Shopper Experience Study...

Demystifying the Agency Media Buying Process

"It actually isn't very complicated," said Bill Koenigsberg,
President, CEO and Founder of Horizon Media, one of the
largest independent media services company in the world
with more than 650 employees and over $3 billion in
billings. "I tell this to sales people all the time"...

Investing In Digital Placed-based Networks
In a Rapidly Changing Media Landscape

"The old media model is broken, and if you speak to
CEOs they will tell you that this is a reality," said François
de Gaspé Beaubien, Chairman and Chief Coaching Officer
at Zoom Media and Marketing...

Transforming POS Transactions With NFC

Google Analytics' success in measuring and tracking
online behavior is well known, but for the moment they
have not been able to translate that same level of detail
to the offline world...

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May 16 - 17, 2012 (London)
ScreenMedia Expo 2012

June 12, 2012 (Las Vegas, NV)
DisplaySearch Digital Signage Conference

June 19 - 22, 2012 (Suntec, Singapore)
BroadcastAsia2012

June 27 - 29, 2012 (INTEX Shanghai, China)
Shanghai Int'l Digital Signage and
Touch Technology Show 2012

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